The Membership Recruitment Specialist is responsible for developing and executing effective recruiting strategies to increase awareness and participation in Girl Scouting through a variety of in person meetings, presentations, and networking opportunities with community organizations, corporations, schools, educators, faith-based institutions and other community constituents. They are responsible for securing girl and adult volunteer participation and community partnerships through community cultivation, lead generation, and follow-up.
Essential Duties and Responsibilities
1. Assists in achieving the council’s corporate goals for girl and adult membership through developing and implementing membership strategies in assigned areas.
- Designs and/ or implements a comprehensive plan for girl and adult membership growth in targeted areas by researching market data, membership trends, and other pertinent information relevant to designated geographic areas.
- Implements membership recruiting marketing strategies outlined in the council’s strategic plan through cultivation and organization of communities to generate increased girl and volunteer leads.
- Prepares action plans and schedules to identify specific targets and to project the number of contacts to be made in order to meet membership goal. Prepares a variety of status reports, including activity, follow-up, and adherence to goals.
- Utilizes customer relationship management system to support pursuance of leads throughout the recruitment process.
- Seeks opportunities and keeps in contact with community organizations, corporations, schools and educators, and faith-based institutions to increase awareness of and participation in Girl Scouting.
- Cultivates relationships with appropriate community leaders, organizations, and businesses to support recruitment efforts within targeted areas to positively impact membership growth.
- Ensures Girl Scouting is open to all girls and adults by delivering the Girl Scouts message of pluralism and diversity to members of the council.
- Performs additional duties as assigned to assist in fulfillment of the council’s mission and goals.
- Follows up on new leads and referrals resulting from field activity in a timely fashion.
2. Works interdepartmentally to ensure our Council goals are met.
- In partnership with service unit support team, recruits and supports service unit membership organizers to assist with recruitment activity in the field.
- Works with cross-functional team to determine or develop innovative techniques to ensure the effective delivery of recruitment strategies.
- Promotes and assists with Council wide programs, activities, public relations and fund development endeavors.
To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree or equivalent 1-2 years related work experience required.
- Bilingual in English/Spanish, preferred.
- Knowledge of community resources/contacts/services preferred.
- Ability to cultivate, foster, maintain and manage relationships and network effectively.
- Ability to work a flexible schedule including evenings and weekends as needed.
- Position is based out of our San Diego (Balboa) location. However, may work from our other locations as assigned.
- Valid drivers license, proof of insurance, and access to reliable transportation. Daily and/or occasional travel may be required.
- Must have belief in the mission and values of Girl Scouting; be willing to subscribe to the principles expressed in the Promise and Law, and aware of the needs of girls in our pluralistic society.
Office Equipment/ Machines/ Electronic Devices
Personal computer and printers, telephone, fax machine, copier, audiovisual equipment, and other miscellaneous office equipment.
- Ability to stoop, kneel, bend, reach, stand, walk, push, pull, lift, work with fingers, grasp, feel, talk, hear, and perform repetitive motions.
- Ability to perform light work exerting up to 20 pounds of force occasionally, and/or a negligible amount of force constantly to move objects.
- Heavy visual acuity required performing such activities as preparing and analyzing data and figures, using computer terminal and reading.
- Activities occur both inside and outside and employee is subject to both environmental conditions; however, employee is not substantially exposed to adverse environmental conditions.